Atletico Madrid president Enrique Cerezo says it will be difficult to sign Carlos Tevez from Juventus given the Argentina striker's long-standing desire to return to Boca Juniors.
Tevez is under contract until 2016 and has repeatedly said he will not sign an extension as he plans to return to Boca, where he began his career, next summer
Atletico boss Diego Simeone has confirmed that he would like to sign the striker, but Cerezo accepts that the 31-year-old may only be thinking about a move back to his homeland.
"It's difficult to compete with personal sentiment, as his heart might tell him to go to Boca, but he's a player we like who is a great person and professional," he told Radio Uno.
Juve general manager Beppe Marotta told Tevez this week that he must make a quick decision, adding: "The possibility of him leaving is still very high, but I don't want to put a percentage on it."
Meanwhile, Cerezo has said he rates Simeone as a better coach than Pep Guardiola or Jose Mourinho.
The Argentine has brought great success to Atletico since taking charge in 2011, winning the Copa del Rey, Europa League and La Liga as well as guiding the club to the 2014 Champions League final.
"He's the best manager in the world, ahead of Guardiola and Mourinho," Cerezo said in quotes translated by Marca.
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